Website shakes 14,000 drug reserve prices: tens of times higher than retail price

The topic of high drug prices, with the disclosure of information on a website once again hot.

On December 14th, this reporter saw Wei Baixing, the person in charge of the site, in an office building in Haidian District, Beijing. He said: “With more than 1 million visitors at once, the network suddenly collapsed.”

The site is called "drug drop price", which lists the names of 14041 kinds of drugs, manufacturers, supply price and retail price. Among them, the retail price of medicines is much higher than the supply price, ranging from as much as two times to as many as several times. Wei Baixing clearly stated: "Ever after the television authority media reported two consecutive issues of cracking down on drug prices, we have provided data support."

In the price information published on the drug price drop website, there are mostly small and medium-sized enterprises and general medicine products. There are not many major companies involved. Wei Baixing introduced: "All price information is reported by the company itself. We check it in detail and we can guarantee that these prices are all true."

Wei Baixing's company name is "Yalink Hengtai Technology Co., Ltd.". The company was registered in Haidian District in July 2010. The company profile shows that "a one-stop marketing system integrating e-commerce platform, SNS community and entity marketing center is located in the marketing center of pharmaceutical production companies."

A pharmaceutical sales commercial company added more than 10,000 drug reserve prices. Is this the beginning of a commercial show? Or will there be a price storm that exceeds Wei Baixing's expectations?

How to realize excess profit

Yunnan Baiyao Group Yan Ke Ning capsules, the supply price of 10.50 yuan, the retail price of 27 yuan; Shanxi Huakang Pharmaceutical Xinfang rhinitis capsules, the supply price of 7 yuan, the retail price of 46.7 yuan...... Wei Baixing offer price query form Among them, almost all varieties retail prices are many times higher than the supply price.

"These data are available to all medical and commercial companies. If you do this now, you can collect these data within half a year," Wei Baixing said.

These prices are only the company's investment prices, not the ex-factory price. "The average business will have about 10% profit, and the actual factory cost price will be even lower."

In order to prove that these medicines can be bought at the supply price, Wei Baixing provided information on investment promotion for some pharmaceutical companies. According to this information, the reporter consulted the salesman of a Guangxi pharmaceutical company at random for the price of “Naoluotong capsule”. A salesman said: "If you do not invoice, 2.10 yuan is the lowest price, guarantee supply. The maximum retail price is 13.5 yuan, generally 3 (1200 boxes) from the wholesale."

Wei Baixing explained in detail the process of drug sales: “As long as the relationship with the downstream hospitals is good, individuals can do this business. From the company's side, getting goods, and calling a ticket company (invoicing) to a pharmaceutical company, you can use a pharmaceutical company. In the name of the clerk, the goods are shipped normally. To meet the bid, you can find a special tendering company. If you can seize two or three large hospitals in Beijing, you can guarantee more than one million profits a year."

Of course, the process of realizing excess profits is not so simple. “General ticketing requires 5%-10% of the cost, two VAT invoices are 20% (currently two-vote system is generally implemented.) To the hospital dean, vice president, pharmacy director, attending physician, or even the head nurse All need to be dealt with, which will account for 50% of the final drug price. Tender companies will also account for some. After the calculation, individuals still have about 20% of profits."

Since the bid price of the same generic name is determined, as long as the supply price is depressed, the profit rate in the intermediate link can be increased. Relatively speaking, the supply price of brand drugs is generally high, and the profits that agents can obtain are less, so they are not sought after by agents. In the same way, foreign companies' medicines are usually more formal, and they “represent these medicines to feed poor doctors”.

Wei Baixing said at the same time: “Large circulation companies have greater right to speak, such as Kyushu, etc. Their bargaining power is stronger. Of course, the middle of the operation space is also greater.” Wei Baixing said that due to provide the media with prices Information has been hated by some pharmaceutical peers.

Wei Baixing explained the motives and said, “I announced this information in the hope that everyone will know the price of drug prices. In the future, I hope that online pharmacies will actually achieve parity sales. At the same time, I hope the government will strengthen supervision.”

After dropping the drug price website on December 1st, it was only circulated in the industry. Wei Baixing said that he had encountered threats from a number of companies and asked him to withdraw information on drug prices. At the same time, he also stated that all raw material prices were archived after they were entered on the web.

Although the information released by the drug price drop website comes from the data provided by the company itself, our reporter found that there are still some questions. Taking Yanlixiao Capsule as an example, the website information shows that the supply price of Harbin Chinese Medicine Sixth Factory is 1.75 yuan, and the retail price is 8.60 yuan, and the spread is about 5 times. After inquiring, the Yanli Consumer of the Harbin Traditional Chinese Medicine Sixth Factory in 2010 won the bid price of 5.8 yuan in Hunan, far lower than the retail price announced by the website.

Wei Baixing also admitted: “What we collect is only the maximum retail price offered by pharmaceutical companies. The actual sales price may be very different. For example, an ex-factory price of RMB 3 in Beijing can be sold for 35 yuan, which may be in Anhui. Can sell 5 bucks."

In addition, the site of the 500g E-Jiao Ejiao retail price is 968 yuan, the reporter confirmed the e-Jiao Dongdong Ejiao, the company said that the national unified retail price of 750 yuan, has never had more than 900 yuan price of the product.

In spite of this, the base price announced by the drug price reduction website still has credibility. From the perspective of some of the supply price information, the intermediate profits have been greatly reduced in various local biddings, but the spread of some varieties is still more than 5 times. Wei Baixing hopes that the pharmaceutical industry can increase the degree of concentration, but at the same time he also believes: "The survival status of SMEs is particularly difficult and has been exploited by layers."

Officials of the Drug Development and Reform Commission's Drug Price Department had previously said: "The actual retail price is not as high as the ceiling price announced by the media. After full market competition, prices are reasonable."