The strategy of pharmaceutical investment companies must change from time to time

The prevalence of pharmaceutical investment enterprises is in the midst of the mid-1990s. In this period, the pharmaceutical market has also branched out into a new model and will sell sales models. Undoubtedly, these two models are still deeply influencing existing companies in all walks of life. With the development of the market, today's investment enterprises are self-contained. Although the mode of investment promotion is increasingly perfected and innovated, a large number of investment drug companies have collapsed and transformed under the economic crisis 08, which also reflects the self-investment enterprises of the pharmaceutical industry. The vulnerability.

In the past, it was often said that investment promotion was not his “wounding” or my “injury.” Investment is like a 7-injury boxing. Playing with bad is risky. For many years, medicine merchants are like swimming in a shallow water, the depth of water is limited, and they can't withstand the turbulent winds. Pharmaceutical investment promotion is just a generic term. Specific to each company, the model is not the same. With the development of the market, the current "recruitment" link and the "business" strategy have undergone great changes. The key to attracting business is to have customer resources. Every year, the Mongolia Fair, the Sinopharm Investment Promotion Enterprise and the client company must all be rushed to the market. In the past, there was a saying in the industry that “one year will be finalized”.

That is, through a meeting, one year's work can be determined. This shows that investment companies are changing from time to time, and pharmaceutical customer companies are constantly changing. Uncertainty between each other has caused the "prosperity" of the drug fair. In the past, as long as there was a good product, plus a good price space, there would always be a demand for the next family. At this time, the mode of pharmaceutical investment was mainly through continuous media release to obtain a wide range of customer resources and to communicate through screening. To achieve the purpose of cooperation. Therefore, in the past there have been two significant characteristics of the media publishing platforms, such as "Sales and Markets," "Business," and "Medicine Economics," which have become the must-have media for investment companies.

With the rise of the investment industry, the cost of advertising investment has increased year by year, and even many small businesses are overwhelmed. The high requirements of the quality of pharmaceutical investment personnel, pharmaceutical investment personnel must have long-term communication experience with the client manager, which has a high degree of skill, and therefore for the general manager of the district-level pharmaceutical investment managers are generally required to have many years of In terms of business experience, most of them are men. Some companies also have pharmaceutical investment assistants who have worked with regional managers. At this time, the investment managers are all highly valued.

In the past, there was a saying in the industry that “from the time of the release of investment information to the repayment of money, it took 48 days.” Now that this law has been broken, the process of retrieving money from pharmaceutical companies has been greatly shortened, because the customer’s choice of company has changed with the investment strategy. There is plenty of room for the customer business to close and give up quickly. The cost of recruiting a pharmaceutical distributor is much more than the cost of training a distributor. Moreover, it is no longer a thing of the past, relying on a bit of water to get a clean cut. There is no market for the investment strategy that flickers, and it is only honest in the industry. Practical and pragmatic is better.

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