With the booming capital market, a large number of Internet medical startups have emerged in the past two years. There is a network linked to the offline hospital information system, which is convenient for the people to register online for medical treatment; there are also mobile apps that provide professional doctors' consultation platform for netizens; and Internet entrepreneurs that provide online video consultation services. However, the recent statement by the National Health and Family Commission has poured some cold water on this "fire".
On April 10, at the regular press conference of the National Health and Family Planning Commission, Song Shuli, deputy director and spokesperson of the Propaganda Department of the Health Planning Commission, said: Other medical treatments on the Internet are not allowed, and can be done healthily. Consultation on the aspect, but the diagnosis and treatment cannot be carried out.
What is the impact of the latest development of the Health Planning Commission on the rapidly growing Internet medical companies? Will Internet medical treatment cool down? In the face of industry regulation, where are the Internet medical companies going, what new business models will they look for?
Where is the limit?
"I used the registered network, through the online registration, you can find the right doctors, hospitals, save a lot of time costs. However, if it involves the diagnosis and treatment of the disease, I always feel that the online consultation is not safe. I do not know the online consultation. Whether it involves medical or health management, I want to ask, who is responsible for the death?" A netizen raised such concerns.
"It can be seen that the concerns of netizens are also closely watched by the Health and Family Committee in the context of the development of Internet medical care. In fact, the recent statement by the Health Planning Commission is not a 'new policy'. As early as 2009, the Ministry of Health at that time Unqualified enterprises have explicitly banned Internet medical services," Li Tiantian, CEO of Clove Garden, said in an interview with China Economic Weekly.
In October last year, the Guangdong Provincial Network Hospital was officially launched in the Second People's Hospital of Guangdong Province. This is the first online hospital in the country to obtain permission from the health department. The operation mode of the network hospital is that the hospital provides online medical staff, and the third party provides a network platform to establish network visits in community medical centers, rural clinics, large chain pharmacies, etc. Patients can directly and online at the network clinic. The doctor completes the medical treatment process through a video call. The doctor prescribes the patient according to the patient's condition, and the patient takes the medicine at the community medical center or pharmacy.
“On the platform of Dr. Chun Yu’s interactive communication for users and doctors, the doctor’s consultation is at the stage before the prescription is given, but only for the health problems of the users.†Bi Lei, vice president of Dr. Chun Yu, accepted the China Economic Weekly "The reporter said in an interview. Li Tiantian said, "It is difficult for online health consultation doctors to master the degree. There may be doctors who have no clear boundaries between health consultation and medical treatment."
The reporter opened the homepage of the Internet medical enterprise, the doctor's online homepage, clicked the online consultation column on the navigation bar, and saw that the website provided dozens of consulting projects including neurosurgery, gastroenterology, cardiology, and nephrology, and the patient's The problem is from cold, ADHD, diabetic complications and even congenital heart disease. On March 29th, parents also uploaded diagnostic data through the Internet, allowing experts in large hospitals to diagnose congenital heart disease in children. The doctor gave a reply, although he did not give a specific prescription, but gave advice on when to do surgery and what kind of medicine to take. This situation has appeared on a large number of platforms that provide interactive consultation between patients and doctors.
So, how is the "red line" of Internet medical care defined? Chen Qiulin, an associate researcher at the Institute of Population and Labor Economics of the Chinese Academy of Social Sciences, said in an interview with the media recently that some consultations on the Internet did not involve medical diagnosis and treatment, and no medical disputes would arise; or the subject of the dispute could be identified, such as a qualified hospital. Telemedicine should be allowed. However, there may be medical disputes, and the subject of the dispute cannot be clearly identified. In the absence of clear regulations, there is no violation.
How to develop after burning money?
Internet genes and models seem to be unable to pick up the hat of “burning moneyâ€, as is the medical field.
According to statistics from the Investment and Financing Database of the Arterial Internet Medical Research Institute, from 2013 to 2014, there were 66 domestic Internet medical venture investment events, focusing on 58 investment institutions in the Internet medical field, and disclosed financing amount of 580 million US dollars.
Lilac Garden has been in existence for 15 years since its establishment, and it has only been four years since it was profitable. Lilac Garden is one of the few Internet medical startups to achieve profitability. According to the data, the Lilac Garden has accumulated more than 4 million registered members, including 2 million practicing doctors.
"Academic promotion, using medical observation database to charge pharmaceutical companies, providing recruitment for hospitals, pharmaceutical companies and other institutions, providing advertising for biological companies, e-commerce services are the main profit-making business of the lilac garden." Li Tiantian introduced.
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