According to the latest research report by research institute BCC Research, the global market for home Medical Equipment will grow from $14.6 billion in 2007 to $20.4 billion in 2012, and the compound annual growth rate (CAGR) will reach 6.8%. Auxiliary rehabilitation, treatment devices, surveillance/sensors and telemetry devices have become the heads of the home electronics medical market. In terms of blood glucose meters, there will be $7 billion in business opportunities in 2007, and by 2012 it will grow to 8.9 billion. The dollar, while the healthful home medical device, is expected to grow by 25%.
Market research firm Data beans predicts that by 2011, the value of semiconductors for medical electronics will exceed $4 billion, with the fastest growth rate in the home market, with an average annual growth rate of 12%.
Global medical electronics are heating up
The excitement of the global medical electronics market is affected by the following trends: (1) The aging of the population. (2) People in developed and developing countries continue to increase their expectations for health care. (3) Insurance companies and employers are gradually reducing the payment and insurance coverage of medical expenses, but the fees payable by insured persons or patients are increasing. (4) The ever-changing technology can provide early analysis, prevention and treatment for many diseases with mild symptoms.
All of the above factors have made home medical electronic equipment the first in the industry in the first decade of the 21st century, which has been predicted by the US Fortune magazine, and has become a key market for semiconductor manufacturers.
In recent years, the global representative companies such as semiconductors, hardware and software have frequently operated, and the planned integration of vertical integration, including Microsoft, Intel, Philips and other manufacturers, has begun to shift the focus to the home medical electronics market, hoping for high technology. With the cost advantage cut into the originally closed medical industry, the situation is gradually different.
Diagnosis and treatment are the most important applications for medical electronics at this stage, but the fast-growing home medical electronics market is the most attractive business opportunity for semiconductor suppliers. Some market analysts believe that home medical electronic devices may be realized in a short period of time, like mobile phones, in a short period of time.
Home medical equipment will take the consumer electronics route, innovation and integration of medical devices and electronic technology, so that people can take care of their homes and monitor their health, without relying on medical staff or hospitals. Home medical electronic devices and systems are primarily preventive and are driven by the needs of consumers. These smart devices are easy to use, can even be worn on the body, record patient information, and can be transmitted over a wireless network. It is beneficial for people to find health problems early, and it can also help doctors to effectively grasp the patient's condition.
Domestic home medical electronic devices are basically portable electronic products, and electronic blood pressure meters , portable blood glucose meters and electronic hearing aids in this market account for more than 90% of the sales. As the current market penetration rate is still not high, and China's population base is relatively large, the prospects for home portable medical electronic products are very good. At present, in Europe and the United States, sphygmomanometers and blood glucose meters and other testing products have become a must-have medical device for the family, and China still has such an environment. It is expected that as coastal cities and large cities in the Mainland gradually start to consume these products, this The market will slowly get up, which is related to the wealth of life. The trend of integration, networking, digitization and intelligence will become the catalyst for the rapid growth of portable medical electronics.
Latent market survey
The entire semiconductor industry is extremely optimistic about medical electronic products, but in the domestic market, how do you sell such products? The author came to the market to explore the sales of products and the technical characteristics of the products.
First introduce the channel status of home medical electronic products. According to the author's exploration, the channels of such products mainly include traditional hospitals and chain pharmacies, traditional medical equipment wholesale markets, chain medical equipment retail stores and online stores, almost four channels. . Among them, the traditional pharmacy and medical equipment wholesale market has a wide range of products, and household medical electronic products only occupy a very small share, so the category is relatively not so complete, and the price of traditional channels is not so favorable, basically according to the official recommendation. Price sales. Due to the focus on home medical products , the chain of retail medical products , the models of medical electronic products are very comprehensive, the price is also more competitive, and there are often various kinds of preferential promotions, so in the offline channels, this channel is the most competitive, now A giant of the national medical device chain industry has emerged. The network channel is an extension of the offline channel, and all the traditional channels open direct stores on the Internet.
　　
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