Guangzhou, March 10 (Reporter Fu Hang) The Ministry of Health announced a few days ago that on May 1 of this year production of benzoyl peroxide (flour brightener) and calcium peroxide in the flour will be banned or continued. Flour brighteners of the year controversy came to an end. The industry had previously expected that the “ban on bans†will be launched at the end of the year, but it has not been estimated ahead of time. Analysts said that with the improvement of wheat varieties and the improvement of flour processing technology in China, the “ban ban†will not cause too much impact on the flour industry, but some small companies with low technical standards can no longer use the flour brightener to disguise the product. Quality will be eliminated by market competition.
Flour brighteners have become an additional burden In 1986, benzoyl peroxide as a statutory additive entered the national standard for wheat, and it has been 25 years. During these 25 years, benzoyl peroxide has been widely used in major companies because of its whitening effect. The Guangdong Provincial Flour Industry Association explained in a written paper to a reporter that a Guangdong flour processing enterprise can produce flour that meets customer needs without using brighteners, with advanced production equipment and processing techniques, and before the country issues a ban. Some flour companies do not use brighteners.
Oriental Wenger's Ma Wenfeng, an industry analyst who worked at a flour company, revealed to reporters that although some large companies claim that they do not need brighteners, they will in fact use more or less. The use surface of flour whitener is basically 100%.
Why do flour companies use brighteners? According to industry insiders, in the past, the flour processing plant was poorly equipped and the processing technology was backward. The production of the flour was dark and dark and was not welcomed by consumers. Brighteners can improve the appearance and quality of flour, and can also use brighteners to impersonate flours with lower precision as high-precision flours and improve flour extraction rates. The owner of a flour mill in Henan Province, Cao Xianning, told reporters in a telephone interview that the use of brighteners and no brighteners, a difference of four points in whiteness, had a great influence on consumers’ purchasing psychology.
However, with the development of the flour industry, some large companies have been able to gradually reach the needs of consumers by improving the process or changing the way wheat is paired. Brighteners are increasingly becoming tasteless. What's more, the shadow of safety that lingers on brighteners lingers. China specifies that the maximum amount of flour brightener is 0.06 grams per kilogram of flour, but it is difficult to monitor this amount. Food industry experts suggest that benzoyl peroxide is a strong oxide and that lutein and carotene in wheat are damaged. The residual benzoic acid of benzoyl peroxide can cause liver burden. Research also shows that it can cause cancer. "From the consumers' point of view, brighteners do no good to their health, but increase the cost," said Ma Wenfeng.
But what tangled the flour industry is that the use of whitening agents has become an open secret within the industry. Any company that first gives up the use of brighteners will place itself in a competitive disadvantage. The flour industry can only maintain the status quo, without having to bear the extra costs of buying brighteners, before the competent authority "banned orders."
The flour industry reorganization in the flour industry report provided by East Iger has shown that in recent years, the flour industry has been in the process of restructuring with a reduction in the total number of companies. The actual number of flour companies fell from 12,000 at the beginning of 2000 to the current 8,000. The reform of China's grain industry system in 2004 led to the withdrawal of most of the state-owned flour companies and some small-scale flour companies from the market. From the perspective of industry concentration, small enterprises with an annual output of 20 to 30 tons only account for less than 10% of the market share. The introduction of the “banned orders†was seen as a driving factor in the further reshuffle of the industry.
The Guangdong Province Flour Industry Association stated that Guangdong flour companies are very supportive of the ban on flour whitening agents. On the one hand, it can reduce the cost for some enterprises, and on the other hand, it can reduce the impact of flour from other provinces on the Guangdong market. This ban has positive significance in regulating market competition and creating a stable and stable flour market. In the long run, the ban on brighteners will help the flour industry in the country to improve production technology and develop in a direction of greater professionalization.
Ma Wenfeng, an East Iger industry analyst, said that before the “banned orders,†small companies with poor technology could use brighteners to modify the whiteness of flour, and even increase flour production. Brighteners have a more pronounced effect on small businesses. However, after the introduction of this policy, large enterprises will be able to provide flour products that are superior in appearance and quality by virtue of their high processing precision and perfect processing technology. Small business operations will face difficulties. The polarization of the industry will intensify.
Cao Xianning also predicted that small plants below 100 tons will suffer. The production process and equipment cannot reach the level and the quality will not come. However, he also proposed that the phenomenon of large-scale collapse of small businesses will not occur. Because small businesses can fully rely on low costs and mature sales channels to occupy a place in the local market.
Flour whitening agents are concerned that the “whitening order†directly turns the flour whitening agent into cold weather, and the related additive companies are immediately faced with the challenge of converting production.
The reporter recently contacted Jiaozuo City Dongda Food Industry Co., Ltd., and the office staff of the company told the reporter on the phone, rather anxiously, that the “banned order†did not stop production and add whitening agents on May 1, but the flour The processing plant has stopped buying brighteners and the company has also stopped production. The boss also did not plan when to return to work and is currently out of contact with the boss. More than 60 employees throughout the company took a rest and rested, leaving only the on-duty personnel to stay.
Ma Wenfeng is optimistic about the overall flour whitening agent business. He believes that among the 300 whitening agent manufacturers in the country, only the production of brighteners is rare. They are still engaged in the production of enzyme preparations, halogenating agents, thickeners, etc., so they will not face the risk of closure. Even if only whitening agents are used, slight adjustment of the process on the same production line can also be transformed into the production of other additives.
In addition, the impact of the "banned orders" on China's flour imports and exports has also caused concern. According to the 2007 data of the East Igloo Flour Industry Report, the major flour importing countries in China are currently concentrated in countries such as Japan, South Korea, Australia, Canada and the United States. These countries account for more than 80% of total imports. Among them, Japan's flour imports account for more than one-third of China's total imports, followed by South Korea's imports for about 20%. The United States, Japan, South Korea and other countries still allow the use of additives for flour.
Ma Wenfeng stated that China's flour import volume is only around 10,000 tons per year, which is negligible compared to the total consumption. Even if the “ban on whitening†restricts imports, it should have little impact on the industry as a whole. However, the flour imported from Australia, the United States, and Canada has an irreplaceability of domestic flour for some high-end western-style foods, and it is worth paying attention to how this demand is met.
Flour brighteners have become an additional burden In 1986, benzoyl peroxide as a statutory additive entered the national standard for wheat, and it has been 25 years. During these 25 years, benzoyl peroxide has been widely used in major companies because of its whitening effect. The Guangdong Provincial Flour Industry Association explained in a written paper to a reporter that a Guangdong flour processing enterprise can produce flour that meets customer needs without using brighteners, with advanced production equipment and processing techniques, and before the country issues a ban. Some flour companies do not use brighteners.
Oriental Wenger's Ma Wenfeng, an industry analyst who worked at a flour company, revealed to reporters that although some large companies claim that they do not need brighteners, they will in fact use more or less. The use surface of flour whitener is basically 100%.
Why do flour companies use brighteners? According to industry insiders, in the past, the flour processing plant was poorly equipped and the processing technology was backward. The production of the flour was dark and dark and was not welcomed by consumers. Brighteners can improve the appearance and quality of flour, and can also use brighteners to impersonate flours with lower precision as high-precision flours and improve flour extraction rates. The owner of a flour mill in Henan Province, Cao Xianning, told reporters in a telephone interview that the use of brighteners and no brighteners, a difference of four points in whiteness, had a great influence on consumers’ purchasing psychology.
However, with the development of the flour industry, some large companies have been able to gradually reach the needs of consumers by improving the process or changing the way wheat is paired. Brighteners are increasingly becoming tasteless. What's more, the shadow of safety that lingers on brighteners lingers. China specifies that the maximum amount of flour brightener is 0.06 grams per kilogram of flour, but it is difficult to monitor this amount. Food industry experts suggest that benzoyl peroxide is a strong oxide and that lutein and carotene in wheat are damaged. The residual benzoic acid of benzoyl peroxide can cause liver burden. Research also shows that it can cause cancer. "From the consumers' point of view, brighteners do no good to their health, but increase the cost," said Ma Wenfeng.
But what tangled the flour industry is that the use of whitening agents has become an open secret within the industry. Any company that first gives up the use of brighteners will place itself in a competitive disadvantage. The flour industry can only maintain the status quo, without having to bear the extra costs of buying brighteners, before the competent authority "banned orders."
The flour industry reorganization in the flour industry report provided by East Iger has shown that in recent years, the flour industry has been in the process of restructuring with a reduction in the total number of companies. The actual number of flour companies fell from 12,000 at the beginning of 2000 to the current 8,000. The reform of China's grain industry system in 2004 led to the withdrawal of most of the state-owned flour companies and some small-scale flour companies from the market. From the perspective of industry concentration, small enterprises with an annual output of 20 to 30 tons only account for less than 10% of the market share. The introduction of the “banned orders†was seen as a driving factor in the further reshuffle of the industry.
The Guangdong Province Flour Industry Association stated that Guangdong flour companies are very supportive of the ban on flour whitening agents. On the one hand, it can reduce the cost for some enterprises, and on the other hand, it can reduce the impact of flour from other provinces on the Guangdong market. This ban has positive significance in regulating market competition and creating a stable and stable flour market. In the long run, the ban on brighteners will help the flour industry in the country to improve production technology and develop in a direction of greater professionalization.
Ma Wenfeng, an East Iger industry analyst, said that before the “banned orders,†small companies with poor technology could use brighteners to modify the whiteness of flour, and even increase flour production. Brighteners have a more pronounced effect on small businesses. However, after the introduction of this policy, large enterprises will be able to provide flour products that are superior in appearance and quality by virtue of their high processing precision and perfect processing technology. Small business operations will face difficulties. The polarization of the industry will intensify.
Cao Xianning also predicted that small plants below 100 tons will suffer. The production process and equipment cannot reach the level and the quality will not come. However, he also proposed that the phenomenon of large-scale collapse of small businesses will not occur. Because small businesses can fully rely on low costs and mature sales channels to occupy a place in the local market.
Flour whitening agents are concerned that the “whitening order†directly turns the flour whitening agent into cold weather, and the related additive companies are immediately faced with the challenge of converting production.
The reporter recently contacted Jiaozuo City Dongda Food Industry Co., Ltd., and the office staff of the company told the reporter on the phone, rather anxiously, that the “banned order†did not stop production and add whitening agents on May 1, but the flour The processing plant has stopped buying brighteners and the company has also stopped production. The boss also did not plan when to return to work and is currently out of contact with the boss. More than 60 employees throughout the company took a rest and rested, leaving only the on-duty personnel to stay.
Ma Wenfeng is optimistic about the overall flour whitening agent business. He believes that among the 300 whitening agent manufacturers in the country, only the production of brighteners is rare. They are still engaged in the production of enzyme preparations, halogenating agents, thickeners, etc., so they will not face the risk of closure. Even if only whitening agents are used, slight adjustment of the process on the same production line can also be transformed into the production of other additives.
In addition, the impact of the "banned orders" on China's flour imports and exports has also caused concern. According to the 2007 data of the East Igloo Flour Industry Report, the major flour importing countries in China are currently concentrated in countries such as Japan, South Korea, Australia, Canada and the United States. These countries account for more than 80% of total imports. Among them, Japan's flour imports account for more than one-third of China's total imports, followed by South Korea's imports for about 20%. The United States, Japan, South Korea and other countries still allow the use of additives for flour.
Ma Wenfeng stated that China's flour import volume is only around 10,000 tons per year, which is negligible compared to the total consumption. Even if the “ban on whitening†restricts imports, it should have little impact on the industry as a whole. However, the flour imported from Australia, the United States, and Canada has an irreplaceability of domestic flour for some high-end western-style foods, and it is worth paying attention to how this demand is met.
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